Resources
Articles and thinking on story-driven brand films, documentaries, and video editing craft.
Brand Documentaries: How to Tell Your Brand Story on Film
A brand documentary builds trust no ad can match. Here is what the format is, when it works, and how to approach it so the final film earns its budget.
Brand Film vs. Commercial: Which One Do You Need?
Most companies do not know which format they are commissioning. Here is an honest breakdown of when a brand film works, when a commercial works, and how to pick the right tool for the job.
Brand Documentary Cost in Canada: What Drives the Budget
How much does a brand documentary really cost in Canada? Honest ranges, the six factors that actually move the budget, and how to think about your own project before asking for a proposal.
How to Hire a Documentary Editor for Your Brand Film
The editor shapes the film, sometimes radically. Here is what to look for, what to ask, and how to spot a real collaborator early when hiring a documentary editor for your next project.
Bilingual Brand Films in Canada: EN and FR Done Right
Canadian brand films often need both English and French versions. Here is how the bilingual process actually works, the errors I see most often, and what to plan before shooting.